Founded in 2025, Conservatives For Business (CFB) is an independent, trusted platform that provides a stronger voice for the UK's small and medium-sized businesses (SMEs) – essential drivers of a stronger economy. We achieve this by ensuring robust representation to decision-makers.
Frances Lasok
Ahmereen Reza OBE
Rt Hon John Glen MP
Tori Peck and Baroness Anne Jenkin
Joe Robertson MP
The Entrepreneurs Network
Alan Mak MP
Harriet Cross MP
Gregory Stafford MP
The Enterprise Forum
Rt Hon Sir Mel Stride MP
Andrew Griffith MP
Mark Garnier OBE MP
Nick Timothy CBE MP
John Lamont MP
Rebecca Smith MP
Gareth Bacon MP
Jerome Mayhew MP
Jack Rankin MP
Kevin Hollinrake MP
Dame Caroline Dinenage MP
Rt Hon Tom Tugendhat MBE MP
Dr Ben Spencer MP
Rt Hon Richard Holden MP
Charlie Dewhirst MP
Aphra Brandreth MP
Dr Neil Shastri-Hurst MP
Alison Griffiths MP
You will enjoy exclusive access to CFB's Speaker Series, featuring high-profile figures from politics and business. These events provide a rare opportunity to hear directly from key decision-makers, industry leaders, and influential thinkers, offering valuable insights into the ever-evolving political and economic landscape. Held in SW1 and at party conferences, these formal receptions place you at the heart of the conversation, ensuring you stay informed, engaged, and connected with those shaping the future.
You will have the opportunity to take part in exclusive sector-specific roundtables, engaging directly with shadow ministers and senior policymakers. These sessions provide a dedicated platform to share your firsthand experiences, highlight industry challenges, and explore opportunities for growth, helping to shape future policy discussions. These roundtables will ensure your voice is heard at the highest levels, giving you a direct line to those influencing the policies that impact the sector(s) you're in.
You will enjoy exclusive access to supporter meet-ups across the UK, connecting you with like-minded individuals from the business and political spheres. These gatherings offer a valuable opportunity to build relationships, share insights, and collaborate on common priorities in a relaxed and engaging setting. Our meet-ups will be held throughout England, Wales, Scotland, and Northern Ireland, ensuring you can connect with key figures and fellow supporters wherever you are.
You'll receive Read All About It! featuring ConservativeHome, City A.M., and CapX op-eds: "Why SMEs must be at the heart of rebuilding our party's relationship with business", "Instead of allowing SMEs to thrive, Labour is punishing them", "Labour's reckless policies are letting business down", "Conservatives understand that growth comes not from the state down, but from the ground up", "Labour should stop viewing business as a problem", and "It's time for the Conservatives to be the party of businesswomen."
SMEs, defined as businesses with fewer than 250 employees, make up over 99% of the UK's private sector (about 5.4 million companies), employ 60% of the workforce (16.6 million people), and generate 52% of annual turnover (£2.8 trillion). That's quite a contribution.
Danielle Dunfield-Prayero is an accomplished international businesswoman, UK political campaigner, and passionate sportswoman with a proven track record of delivering results and fostering collaboration. Combining strategic vision with hands-on leadership, she thrives in navigating complex challenges to achieve meaningful outcomes.
Danielle began her career in the City of London, spending a decade in senior roles at Dresdner Kleinwort Wasserstein, ING, and CDC IXIS (now LCF Rothschild Midcaps), where she built expertise in global finance. She later transitioned into international business development at Skarbek Associates, partnering with British embassies and high commissions to promote UK trade and exports—helping small and medium-sized businesses (SMEs) expand globally.
As CEO of The Great Sussex Way, Danielle spearheaded a post-pandemic recovery strategy that revitalised local businesses, boosted visitor numbers, and created jobs. Engaging with nearly 1,000 companies, she demonstrated her ability to craft practical, innovative solutions that deliver measurable impact.
In 2024, Danielle stood as the Conservative Party's Parliamentary Candidate for Wimbledon, with senior figures including Lord Cameron, Baroness May, and Rishi Sunak MP joining her on the campaign trail. During this time, she also partnered with Medical Life Lines Ukraine, personally driving an ambulance packed with vital aid to Lviv—an experience that underscored her commitment to global responsibility and the defence of democracy, despite its messiness.
Dedicated to public service, Danielle went on to work with senior Conservatives, including Lord McLoughlin and Lord Booth, on the Party's post-2024 election review, later shaped by Kemi Badenoch MP, Leader of the Opposition, former Business & Trade Secretary, and a Wimbledon resident. She also supports the Conservative Policy Forum, Conservative Women's Organisation, Women2Win, and Conservative Friends of Neurodiversity, championing inclusion and advocating for young people, particularly those with learning differences.
A former Team GB triathlete and two-time World Championships competitor, Danielle exemplifies resilience and determination. Passionate about making the UK the best place in the world to start, scale, and succeed in business—and with a view to rebuilding bridges between the business community and the Party—she co-founded and chairs Conservatives For Business. She also serves as a member of The Jobs Foundation's Business Council.
Inspired by leaders such as Baroness Brady and her father—a pioneering British research scientist and entrepreneur—Danielle is driven to create opportunities for the next generation. She holds two master's degrees: one in Social and Political Sciences from the University of Cambridge and another in Business from the University of Bath.
Born in New York and raised in Holland, Danielle brings a truly global perspective. She now lives in England with her husband, Gordon; their three energetic sons—Oscar, Hugo, and Theo; and their much-loved labradoodle, Strider.
Influencers
Chartered Institute of Export and International Trade
Confederation of British Industry
Federation of Small Businesses
Recruitment & Employment Confederation
News and analysis
Read All About It!
Co-Founder & Executive Director
Adam has more than 18 years' experience in politics, public affairs, and communications. He re-founded the Conservatives in Communications network in 2019, which he now runs with Emily, alongside his own SME. Adam first met Danielle when he became Head of Communications for her GE2024 campaign; following the
Co-Founder & Executive Director
Adam has more than 18 years' experience in politics, public affairs, and communications. He re-founded the Conservatives in Communications network in 2019, which he now runs with Emily, alongside his own SME. Adam first met Danielle when he became Head of Communications for her GE2024 campaign; following the election, they co-founded Conservatives For Business before inviting Emily and Finley to join. He oversees the day-to-day running of the platform, including engagement with both MPs and sponsors. Born in East Yorkshire, Adam now lives in South London.
Deputy Executive Director
Emily has over a decade's experience in politics, public affairs, and events. She was the Conservative candidate in the 2022 Stretford & Urmston by-election and previously worked for Kevin Hollinrake MP, the former Small Business Minister and now Chairman. Today, she works for a growing SME and co-runs both Conser
Deputy Executive Director
Emily has over a decade's experience in politics, public affairs, and events. She was the Conservative candidate in the 2022 Stretford & Urmston by-election and previously worked for Kevin Hollinrake MP, the former Small Business Minister and now Chairman. Today, she works for a growing SME and co-runs both Conservatives For Business and Conservatives in Communications with Adam, leading on engagement with business groups. Originally from North Yorkshire, Emily now divides her time between London and Greater Manchester.
Director
Finley brings experience from politics, public affairs, and communications, having worked for the Parliamentary Private Secretary to the Business and Energy team, a consultancy, Klarna, as Special Adviser to the Energy Secretary, and now at Mars. He serves as a Director of Conservatives For Business and Conservatives in Communicat
Director
Finley brings experience from politics, public affairs, and communications, having worked for the Parliamentary Private Secretary to the Business and Energy team, a consultancy, Klarna, as Special Adviser to the Energy Secretary, and now at Mars. He serves as a Director of Conservatives For Business and Conservatives in Communications. Born in Wales, Finley now lives in South London—where he is also godfather to Adam's Labrador, Albert (Albie).
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